Experience Strategy

Experience Strategy

An original podcast series

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small. 

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable insights in every episode.

The Experience Strategy Podcast is hosted by experience nerds Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, including 18 years at WW International (formerly Weight Watchers) to create meaningful customer experiences for the last 20 years. 

Digital Health Technology Improving Patient Journeys
December 01, 2021
22
36:5667.62 MB

Digital Health Technology Improving Patient Journeys

In part 1 of our series on Digital Innovation in Healthcare In today’s episode, we’re discussing why now is the moment for healthcare to look at patient journeys through fresh eyes. Joined by Tom Donnelly, Ph.D., who has a background in psychology and leads the MedTech group at Branding Science, we ...

Human + Digital Support = Magic
November 17, 2021
21
38:2870.46 MB

Human + Digital Support = Magic

There’s nothing better than a human to understand other humans. In today’s episode, we’re joined by Jess Lynch, Founder and CEO of Wishroute, to discuss the #1 thing most digital wellness companies are missing: human-powered accountability supported by technology. If it’s your job to help people ach...

Meaningful Patient Experiences and Digital Health Solutions
November 10, 2021
20
41:4776.51 MB

Meaningful Patient Experiences and Digital Health Solutions

Patients are humans. The digital health landscape is constantly evolving, and there is a lot of opportunity for the US healthcare system to better utilize tools and data to improve the patient experience by viewing them as human beings with individual needs and values. In today’s episode, we’re look...

The Future of Smart Fashion
November 03, 2021
19
35:1564.56 MB

The Future of Smart Fashion

In today’s episode, we imagine a world in which consumers have the knowledge and power to comprehend the impact of our garments throughout their life cycles. We are joined by Amy Lee, the Senior Trends and Insights Manager at Avery Dennison to learn the research, applications, and benefits of smart ...

The New Era of Experience Management
October 27, 2021
18
37:0667.94 MB

The New Era of Experience Management

Most businesses only collect feedback from 1% of their customers and by the time they’ve reviewed it, it’s too late to effectively respond. It’s time to address the problem of biased and irrelevant customer research. Georgina Nelson, Founder of TruRating, joins us to discuss how she’s helping her cl...

Why Students Should Be Treated Like Customers
October 20, 2021
17
38:3870.75 MB

Why Students Should Be Treated Like Customers

It’s time to start treating students like customers. Historically, higher education hasn’t leveraged modern customer experience techniques to support students throughout their journeys. In this episode, Cindy Casper, the first insights strategy consultant in higher education, makes the case for taki...