Experience Strategy

Experience Strategy

An original podcast series

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small. 

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable insights in every episode.

The Experience Strategy Podcast is hosted by experience nerds Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, including 18 years at WW International (formerly Weight Watchers) to create meaningful customer experiences for the last 20 years. 

Modes Series, Episode 1: A Revolutionary Way to Manage Restaurant, CX, and Brand
June 22, 2022
38
39:4872.89 MB

Modes Series, Episode 1: A Revolutionary Way to Manage Restaurant, CX, and Brand

Today we are talking to Roger Beasley about Customer Modes, the mindsets and behaviors that help people get jobs done. We look at what they are and how they work through the lens of the restaurant industry. Tune in to learn how modes thinking has the key to unlock experience strategy and journey wor...

Big Brands and the Hero Trap
June 08, 2022
37
37:5069.28 MB

Big Brands and the Hero Trap

How can you turn your customer into a superhero? In today's episode, we are joined by Thomas Kolster, the Author of The Hero Trap and Goodvertising and one of the most recognized thinkers globally, where marketing, business, and sustainability meet. This week's episode covers experiences, why they a...

When Measurement is Part of the Experience
May 25, 2022
36
39:2372.15 MB

When Measurement is Part of the Experience

Does your experience serve your current customer? How about your future customer? Do you know if your experience is time well spent for your customer? Or if they are truly engaged? Or if the outcomes you’re delivering matter to them? In today’s episode, we are joined by Sheila Akbar, the president &...

Niche Segments and Omni-Channel in FinTech
May 11, 2022
35
45:0382.52 MB

Niche Segments and Omni-Channel in FinTech

In today’s episode, we are joined by Rilla Delorier. Rilla has over 30 years of experience as an executive leader within the financial services industry, serving as a trusted advisor to the CEOs of PNC, SunTrust, and Umpqua Bank. Tune in as we uncover how niche customer segments have completely upen...

Lessons From a Guest Experience Evangelist
April 27, 2022
34
42:5378.54 MB

Lessons From a Guest Experience Evangelist

In today’s episode, we are joined by Josh Liebman, the Guest Experience Evangelist for ROLLER Software. Josh has worked for some of the top tourism destinations in the world, from Walt Disney World and Universal Studios to Ritz Carlton, The Four Seasons, and Coca-Cola. With nearly 17 years of design...

What Happens When Food and Experience Meet
April 13, 2022
33
31:1428.59 MB

What Happens When Food and Experience Meet

In today’s episode, we are joined by Ryan Hutmacher, an award-winning chef and founder of the Well Beyond Food project. As a self-proclaimed experientialist, his company creates custom food experiences designed to foster connection & promote inclusion within organizations and their teams. Tune in as...