Experience Strategy

Experience Strategy

An original podcast series

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small. 

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable insights in every episode.

The Experience Strategy Podcast is hosted by experience nerds Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, including 18 years at WW International (formerly Weight Watchers) to create meaningful customer experiences for the last 20 years. 

Why Students Should Be Treated Like Customers
October 20, 2021
17
38:3870.75 MB

Why Students Should Be Treated Like Customers

It’s time to start treating students like customers. Historically, higher education hasn’t leveraged modern customer experience techniques to support students throughout their journeys. In this episode, Cindy Casper, the first insights strategy consultant in higher education, makes the case for taki...

The Collaboratives With Mary Putman
October 13, 2021x
16
35:3265.07 MB

The Collaboratives With Mary Putman

In this episode of The Experience Strategy Podcast, we are joined by Mary Putman, Lead Digital Strategist for The Collaboratives at Stone Mantel. We discuss how The Collaboratives make learning and research an interactive and transformative experience. Unlike conferences which provide ideas, but rar...

What is Meaningful Motivation?
October 06, 2021x
15
34:1362.66 MB

What is Meaningful Motivation?

More than ever, people expect their experiences with brands to motivate them to achieve their goals. We’ve done extensive research to understand what this takes and turned these insights into frameworks that any company can use. Tune in to learn powerful ways to design products and services that mot...

Ancient Principles for Staging Modern Experiences
September 29, 2021x
14
46:1884.8 MB

Ancient Principles for Staging Modern Experiences

From Aristotle and Plato to modern brands like Disney and Apple, staging and storytelling have always been central to our experiences. Tune into today’s episode of The Experience Strategy Podcast to find out ways to use these timeless techniques to entice, engage and immerse your customer in your br...

Ecosystems of Wellbeing
September 22, 2021x
13
27:4450.8 MB

Ecosystems of Wellbeing

2020 reminded us that Wellness touches every part of our lives. As a result, companies are quickly discovering that workplace wellness is much more than in-house gyms, mindfulness apps, and healthy food in cafeterias. In this episode, we welcome Mia Kyricos, a globally respected thought-leader in th...

Experience First: Hotelifying Apartment Living
September 15, 2021x
12
39:0971.71 MB

Experience First: Hotelifying Apartment Living

How do you take a simple moment and turn it into something that is memorable every single day? Many of us have had wonderful experiences at hotels, but residential living has been slow to embrace the lessons of hospitality. In today’s episode of The Experience Strategy Podcast, we’re talking to Trev...