Experience Strategy

Experience Strategy

An original podcast series

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small. 

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable insights in every episode.

The Experience Strategy Podcast is hosted by experience nerds Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, including 18 years at WW International (formerly Weight Watchers) to create meaningful customer experiences for the last 20 years. 

Web3, The Future of Fashion
August 03, 2022
41
33:1160.73 MB

Web3, The Future of Fashion

Today we are joined by Matt Maher, a Futurist specializing in augmented and virtual realities, web3, the metaverse, artificial intelligence, the internet of things (IoT), and voice technology.  Hybrid experiences are now table stakes, whether you’re in healthcare, wellness, events, or banking. In th...

Modes Series, Episode 3: How High Performers Like Zibby Owens Switch Modes
July 20, 2022
40
40:3674.34 MB

Modes Series, Episode 3: How High Performers Like Zibby Owens Switch Modes

Today we are joined by Zibby Owens, an author, podcaster, publisher, CEO, and mother of four. Zibby recently published her memoir: Bookends: A Memoir of Love, Loss, and Literature and her first children’s book Princess Charming. As part of our ongoing Modes series, Zibby helps us understand what it’...

Modes Series, Episode 2: Applying Modes Thinking to Shopping Platforms
July 06, 2022
39
33:4761.87 MB

Modes Series, Episode 2: Applying Modes Thinking to Shopping Platforms

Jamie Norwood, named to Inc.’s Top 100 Female Founders and Forbes 1000, is the co-founder of Stix, a fast-growing startup in healthcare challenged by how to serve extremely distinct customer needs. In this episode we look at how Modes can create confident shoppers, a sense of community, and continui...

Modes Series, Episode 1: A Revolutionary Way to Manage Restaurant, CX, and Brand
June 22, 2022
38
39:4872.89 MB

Modes Series, Episode 1: A Revolutionary Way to Manage Restaurant, CX, and Brand

Today we are talking to Roger Beasley about Customer Modes, the mindsets and behaviors that help people get jobs done. We look at what they are and how they work through the lens of the restaurant industry. Tune in to learn how modes thinking has the key to unlock experience strategy and journey wor...

Big Brands and the Hero Trap
June 08, 2022
37
37:5069.28 MB

Big Brands and the Hero Trap

How can you turn your customer into a superhero? In today's episode, we are joined by Thomas Kolster, the Author of The Hero Trap and Goodvertising and one of the most recognized thinkers globally, where marketing, business, and sustainability meet. This week's episode covers experiences, why they a...

When Measurement is Part of the Experience
May 25, 2022
36
39:2372.15 MB

When Measurement is Part of the Experience

Does your experience serve your current customer? How about your future customer? Do you know if your experience is time well spent for your customer? Or if they are truly engaged? Or if the outcomes you’re delivering matter to them? In today’s episode, we are joined by Sheila Akbar, the president &...